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Manfred Bauer is the Owner and CEO of Wein-Bauer Inc., one of the leading importers of Austrian and German wine. Manfred personally travels the globe to bring to the marketplace special wines, beers and spirits that are among the best in the world.
Born in Stockerau, Austria, Manfred spent most of his childhood and early years working in his father's winery. In 1980, he founded Wein-Bauer, Inc. located in Franklin Park, Illinois. For years, Manfred traveled between Europe and the U.S. to lead and direct his business here and abroad. In 1984, he relocated full time to the United States to hands-on manage his quickly expanding import company. Manfred soon saw the potential to fill a market niche in the United States through importation of fine European wines, spirits and beers.
Today, Wein-Bauer, Inc. and Wein-Bauer Distribution, run as separate companies, are fast becoming heavy-hitters in the ever-changing alcoholic beverage industry. Aside from their home office in llinois, Wein-Bauer, Inc. has regional offices on both coasts and in Wisconsin as well as brokers in other key areas. This ensures that Wein-Bauer is able to properly service their country-wide distribution network.
“Our success is due to the fact that we are able to create brands and build them from conception. We utilize competitive pricing, local programing & promotional support to establish brand performance in the marketplace. Understanding and identifying market trends quickly allows Wein-Bauer, Inc. to effectively react and adjust to the opportunities keeping us ahead of the competition”